In recent years, drones have become an extremely popular way to capture footage. And for good reason – they provide a unique perspective that regular video footage simply can’t achieve. But did you know that drone videos can also be a great video marketing tool for small businesses?
If you're a small business, you know that it's important to find new and innovative ways to stand out from the competition. Having so many competitors, it can be tough to get your name out there and attract customers.
In this blog post, we'll discuss four advantages of using drone videos to promote your company. So if you're looking for a way to take your small business to the next level, keep reading!
What is drone videography?
Drone videography is the process of capturing video footage or photos using a drone, a remote controlled flying camera. It gives you an aerial perspective that cannot be achieved with regular videography techniques. These types of videos are truly breathtaking and can be used for a variety of purposes, from wedding shots to promotional videos.
Top 4 reasons to include drone videography in your marketing strategy:
Drone videography can be a great video marketing strategy. Here are 4 main benefits of using drone videos in small business marketing:
1. They create a brand identity for your business.
A well-executed drone video can help create a unique and memorable brand identity for any small business. Each small business has a unique story to tell and drones can help you tell it in a visually impactful way.
One way is to showcase your company's products and services in an engaging way. This can give potential customers a glimpse of what your company has to offer.
Besides showing off your products or services in action, it can also be used to capture aerial footage of your business' premises, as well as shots of the team at work, or any events your business is hosting. This footage can then be edited together with music and text to create an impressive promotional video that showcases your business in a positive light.
2. They are cost-effective
More and more businesses are turning to drones for cost-effective video production because it's significantly cheaper than the price of traditional video production.
Traditional video can be expensive, especially if you need to rent equipment or hire a crew. However, with drone videography, not only does the equipment cost less, but the footage can be captured more easily and with less manpower.
Furthermore, since there are very few restrictions as to where a drone can fly, it opens up a lot of possibilities for unique angles and shots that would be difficult or impossible to get with a traditional camera setup.
With its time-saving elements and reduced cost in labor and production, the overall price of drone videography is considerably less than the standard method of capturing footage. With this type of video content, you can get high-quality footage without breaking the bank. So if you’re on a tight budget, this is the way to go!
3. They are engaging
While there are a lot of benefits to using drones for video marketing, one of the most impactful is the ability to create engaging videos. Small businesses in particular can use drone footage to give customers and clients a bird's-eye view of their operations, which can be really compelling.
Much data has shown that drone videos result in higher engagement for small businesses when used as a content marketing strategy. For example, RISMedia noted that real estate agents who incorporated drone footage in their marketing saw a 73% jump in their listings.
One key reason behind these numbers is the fact that drones offer a unique perspective that can help your business stand out – potential customers are used to seeing the same old thing, so incorporating unique shots into your marketing mix can really help you capture attention.
As mentioned earlier, drones can be used to catch amazing video footage of events and gatherings hosted by small businesses. This type of content can be extremely shareable on social media platforms, and as a result, it can help promote the business to a wide audience.
With drone videos, small businesses can create engaging content that will help them reach new customers and grow their digital footprint.
4. They improve your website SEO
Including drone videos on your website can help you rank higher in search engine results pages (SERPs), as Google favors websites with rich multimedia content. By adding engaging and high-quality videos to your website, you can improve your SEO ranking and drive more traffic to your site.
Additionally, videos add an element of excitement and novelty so people are more likely to click on them as opposed to text-based content. This keeps users on a page for longer which can result in a
higher on page metric, a factor that Google uses to determine a website’s rank in search results.
Furthermore, not only do these types of videos have the potential to go viral, but they also tend to be more “shareable” than articles, which can lead to additional traffic and help build your brand’s online presence.
Start promoting your business with drone videography
Drone videos are an effective and affordable way to market your small business. Not only do they give customers a unique perspective of what you do, but it also helps them connect with your brand on an emotional level. Keepsake Family Tree Video can help you create stunning videos that capture the essence of your company and resonate with viewers.
Visit our website to learn more about our services and how we can help you take your business to new heights!
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